Miami–Fort Lauderdale, FL · Remote nationwide
Principal Solutions Consultant and co-founder of System Strats Group
I build the connective tissue between business systems: the ERP, the storefront, the CRM, and the half-dozen tools a company picked up along the way. Most of my work happens in the gaps between them, where data gets re-typed by hand and nobody is quite sure which number is the real one. When the software itself is the problem, I build a replacement rather than another integration.
About
I co-founded System Strats Group, a business systems and automation consultancy based in the Miami–Fort Lauderdale metro. We work with companies across South Florida and remotely nationwide.
Day to day that means NetSuite customization, Celigo and custom API integrations, Shopify and multi-channel order operations, and the automation work that removes manual steps from a process everyone knows is broken but nobody has had a free week to fix.
The pattern I run into most: a company doesn't have a software problem, it has a seams problem. The ERP is fine. The storefront is fine. What isn't fine is the person copying orders between them every morning, or the report that pulls from a spreadsheet somebody stopped updating in March.
Often the better answer isn't connecting two expensive platforms, it's replacing them. Plenty of business software charges enterprise prices for the handful of features a company actually uses, and forces its own workflow on them along the way. When that's the situation I build the system instead: one that covers everything the business actually needs, fits how it already works, and costs less than the licenses it retires.
I care about systems that stay simple as they grow, which means a fair amount of my job is talking clients out of buying more software. I also write about this at System Strats, mostly on strategy, ecommerce operations, and knowing when automation is worth it.
Client work runs through System Strats Group rather than through me directly. This site is the personal version. For the company, services, and the full team, visit systemstrats.com.
Work
Six areas cover most of it. In practice an engagement is usually two or three of them at once, because an integration is rarely just an integration.
SuiteScript, workflows, saved searches, and custom records, plus the unglamorous work of untangling an account that three previous consultants each customized differently.
Celigo, Make, n8n, and Zapier when a connector exists. Error handling and retry logic so a failed sync surfaces as an alert instead of a discrepancy someone finds in month-end close.
Shopify builds and the multi-channel plumbing behind them, keeping inventory, orders, and fulfillment consistent across storefronts and marketplaces that each have their own opinion about data.
When no connector exists, I write one. REST and GraphQL clients, webhook receivers, scheduled jobs, and transformation pipelines that map one system's idea of a record onto another's.
Migrations, cleanup, and reporting that produces one number instead of four. Most reporting problems turn out to be data problems wearing a dashboard.
Custom web applications, client portals, and internal tools, often replacing a subscription that cost more and fit worse. Plus marketing sites on WordPress or a static stack, where speed and search visibility are business concerns rather than technical ones.
Platforms
Not an exhaustive list, and not a badge collection. These are the platforms I've spent enough time in to know where they break. Most systems work on similar principles anyway, so if yours isn't here it's probably still fine.
Contact
If something in your stack is held together by one person and a spreadsheet, that's usually a good place to begin. Email receives a reply within one business day.
contact@jaredfraley.com
Best for project detail. Send whatever context you have. Screenshots of the current process are genuinely useful.
Schedule a call
A 30-minute consultation
Bring the problem rather than a specification. Often the right answer is that nothing needs to be built, which is a perfectly good outcome for a first conversation.
Engaging the team
Client engagements run through System Strats Group, which covers strategy, integrations, automation, and web development with a full team behind it.