NetSuite Development
SuiteScript, workflows, saved searches, and custom records. Plus untangling an account three previous consultants each customized differently.
- SuiteScript 2.x
- Workflows
- Approvals
- Saved searches
- Roles
- Permissions
- Data migration
Miami–Fort Lauderdale, FL
Jared Fraley
Principal Solutions Consultant and co-founder of System Strats Group
I build the connective tissue between business systems: the ERP, the storefront, the CRM. Most of my work happens in the gaps, where data gets re-typed by hand and nobody is sure which number is the real one. When the software itself is the problem, I build a replacement rather than another integration.
About
Most businesses don't need more software. They need the right system.
I co-founded System Strats Group, a business systems and automation consultancy in the Miami–Fort Lauderdale metro. Day to day that means NetSuite customization, Celigo and custom API integrations, Shopify and multi-channel order operations, and the automation nobody has had a free week to build.
The pattern I run into most: a company doesn't have a software problem, it has a seams problem. The ERP is fine. The storefront is fine. What isn't fine is the person copying orders between them every morning, or the report pulling from a spreadsheet somebody stopped updating in March.
Often the better answer isn't connecting two expensive platforms, it's replacing them. Plenty of business software charges enterprise prices for a handful of features. I build the replacement instead — one that fits how the business already works and costs less than the licenses it retires.
A fair amount of this job is talking people out of buying more software. I write about that at System Strats too.
- role
- Co-Founder, System Strats Group
- based
- Miami–Fort Lauderdale, FL
- focus
- ERP · Integrations · Automation · Data · Apps & Websites
Work
What I'm typically brought in to do.
Six areas cover most of it, usually two or three at once — an integration is rarely just an integration.
Integration & iPaaS
Celigo, Make, n8n, and Zapier when a connector exists, with error handling so a failed sync surfaces as an alert instead of a discrepancy found at month-end.
- Celigo
- Make
- n8n
- Zapier
- Error handling
- Retry logic
- Sync monitoring
eCommerce & Order Ops
Shopify builds and the plumbing behind them, keeping inventory, orders, and fulfillment consistent across marketplaces that each have their own opinion about data.
- Shopify
- Amazon
- eBay
- BigCommerce
- WooCommerce
- Inventory sync
- Order sync
Custom API Development
When no connector exists, I write one. REST and GraphQL clients, webhook receivers, scheduled jobs, and pipelines that map one system's idea of a record onto another's.
- REST
- GraphQL
- Webhooks
- Scheduled jobs
- Web scraping
Data & Reporting
Migrations, cleanup, and reporting that produces one number instead of four. Most reporting problems are data problems wearing a dashboard.
- Power BI
- GA4
- Supabase
- Data transformation
Apps & Websites
Custom web applications, client portals, and internal tools, often replacing a subscription that cost more and fit worse. Plus marketing sites where speed and search visibility are business concerns, not technical ones.
- Web applications
- Client portals
- Internal tools
- WordPress
- SEO
- Core Web Vitals
Platforms
Systems I work in regularly.
Not a badge collection. These are the platforms I've spent enough time in to know where they break. Most work on similar principles, so if yours isn't here it's probably still fine.
ERP
- NetSuite
Integration & Automation
- Celigo
- Make
- n8n
- Zapier
- Railway
eCommerce
- Shopify
- Amazon
- eBay
- BigCommerce
- WooCommerce
- AmeriCommerce
Data & Analytics
- Power BI
- Google Analytics
- Supabase
PIM
- Akeneo
Cloud
- AWS
- Google Cloud
CRM & Marketing
- Salesforce
- JobNimbus
- Klaviyo
- Mailchimp
- Twilio
Advertising
- Google Ads
- Google Business Profile
Web
- WordPress
- Astro
- Google Workspace
Contact
Start a conversation.
If something in your stack is held together by one person and a spreadsheet, that's usually a good place to begin. Email receives a reply within one business day.
contact@jaredfraley.com
Best for detail. Send whatever context you have — screenshots of the current process are genuinely useful.
Schedule a call
A 30-minute consultation
Bring the problem rather than a specification. Often the right answer is that nothing needs building, which is a perfectly good first conversation.
Connect on LinkedIn
The longer work history and the platforms behind it, if you'd rather see the background first.
Engaging the team
Client work runs through System Strats Group rather than through me directly — strategy, integrations, automation, and web development, with a full team behind it.